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10 Free Construction Company Marketing Ideas To Try

10/9/2018

18 Comments

 
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When you’re on a tight budget, it’s hard to invest in marketing. That’s exactly why you want ways to get the word out about your construction business that don’t cost a ton. Can you effectively market your construction company without spending a bundle? Are there free strategies that truly work?
The good news is yes. So, wherever your construction business is financially, here are 10 no-cost ideas to help you promote your services to new clients!

  1. Create a plan. Good marketing is all about strategy. And what’s great about strategizing is that it doesn’t cost a dime. So, start with your goal. Do you want to generate new leads? Get more requests for quotes? Book more business for the quarter? Whatever it is, identify a specific, tangible goal, and then brainstorm. Where does your target audience hang out? How do they make decisions? Where can you reach them? The more time you invest in researching this information, the better prepared you’ll be to make your (free) marketing effective. Construction companies have different clients, so what works for one company may not work for your clients. Understand your clients and market place.
  2. Blog regularly. If you’re like most construction businesses, your prospects are online. As such, your website is a major marketing tool. How can you get more people to see it? One great, free way is blogging. You’ll have to invest time to churn out quality content on a regular basis for a blog, but if you do the writing, you won’t have to invest any cash. In exchange for your efforts, blogging can help you improve search engine rankings, traffic, online authority and more. Blogs can be construction tips, or they could be short updates of your projects and important milestones reached. Include photos - but do check to ensure that the photos don't show unsafe acts, an untidy site or poor quality work.
  3. Do something newsworthy. Think about ways you can generate free publicity for your business without a financial investment. Can you provide free construction help to a local event in exchange for promotion? Would it be doable to host a workshop or seminar at your facility on an area of your expertise? Try to make a splash, then reach out to local journalists and media professionals about it. The key to getting coverage is being legitimately newsworthy. Consider when projects reach a special milestone or safety achievement. Of course you shouldn't have them too frequently because this will take away the impact.
  4. Join a local professional organization. Do a little research into business organizations in your area that allow free membership. Join and get networking. Whether it’s the chamber of commerce or a new alliance, you can gain new visibility by participating.
  5. Team with other businesses. Any time you can find other local businesses to partner with, it can be a powerful, effective marketing strategy. Perhaps you specialize in small-scale handyman jobs, but there’s another business that does roofing. By referring your customers to each other, you cross-promote and both reap the benefits — and it doesn’t cost anything.
  6. Get active on social media. Invest the time to be active on social media and it can pay dividends over the long haul. The keys are being consistent, offering real value and finding a way to stand out. What kind of information and resources does your target audience want? What will help them or answer their questions? Make your content less about you and why you’re awesome, and more about your prospects and how you want to help them. Keep providing real value day after day, and people will notice.
  7. Use a referral program. Current customers can be one of your most powerful marketing tools when they tell their friends about your work. Incentivize referrals by offering a reward for bringing in new business. Maybe you provide a free sample product or a bonus service. Perhaps you give the referred customer a discount, as well as a discount to the one who referred him or her. Find a way to make it worth people’s time to promote you, and you get free promotion.
  8. Build an email list. If you aren’t already building an email list, you’re missing a golden opportunity for future marketing. Add an opt-in form on your site that tells prospects why they should sign up. Stay in touch with past clients. No matter how good your relationship was and the last project you executed for them there's no guarantee that they're going to remember your company in a year's time for their next project. So send out a short email, holiday greeting, or company update once a year.
  9. Send a survey. Email your list of past/current customers and prospects a survey, asking for feedback. Doing so not only gives you free market research, but it also reminds your audience of your services.
  10. Hold a contest. Prizes for a contest don’t have to be expensive. You could give away a couple free products or some complimentary services, for example. So, run a contest online that asks people to sign up for your newsletter, visit your site or complete another action that aligns with your goals.
 
While marketing your construction company with no money is a challenge, there’s actually more potential than you may realize. Try the ideas above to start spreading the word about your business! If you stay faithful to the process, you should start reaping results in no time.

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Author bio: Shanna Mallon is a senior copywriter for Straight North, a top HVAC SEO firm in Chicago that also specializes in web development and other online marketing services. Shanna has been writing professionally online since 2007.

Title image courtesy of Shutterstock.

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construction management construction project management
18 Comments
Stacy Nolan
1/11/2018 02:04:32 am

Thank you for the good content about very important subject that many people in construction business oversee. I think getting good information to grow your business is crucial and important, there's always a room to grow and expand. Some great content I also found today: https://hammerzen.com/top-tips-from-successful-contractors-for-construction-business/

Reply
Paul
25/11/2018 12:13:32 pm

Thanks Stacy for the useful info.
Regards
Paul

Reply
Pier Pressure Foundation Repair link
9/5/2019 01:55:16 pm

Impressive post specially the points you mentioned about the strategies could help me in my business. Some of the points were familiar to me and some them is very new for me.
Thank you so much for sharing this post with us. I’ll follow your blog posts from today onward.
Great Job!

Reply
Peter Thomson link
12/1/2020 12:13:31 pm

Thank you for this blog because it’s really informative, I love reading your article and will wait for more in future

Reply
Access Doors and Panels link
21/1/2020 03:20:18 pm

These brilliant construction marketing ideas will help boost sales and build your brand. Keep up the great work! Thank you so much for sharing a great posts.

Reply
Aluminium Formwork System link
28/10/2020 10:15:40 pm

I am so happy I found your blog and I absolutely love your information about 10 free construction company marketing ideas to try! I liked and it is wonderful to know about so many things that are useful for all of us! Thanks a lot for this amazing blog!!

Reply
Jayden Lemberg link
20/1/2021 03:59:08 pm

Thank you, Shanna Mallon, for putting together everything in 10 free construction company marketing ideas to try. I think you have covered all the major points in this article, I will share this with my network as well. keep it up!

Reply
Best Access Doors link
22/2/2021 05:35:45 pm

Buildings can be categorized into five different types of construction: fire-resistive, non-combustible, ordinary, heavy timber, and wood-framed. The facts that have been discussed here are really important. Thank you so much for sharing a great post.


Reply
Digital Marketing for renovation companies link
9/3/2021 12:02:15 pm

Content here based on the 10 free construction company marketing ideas to try. Anyone searching for same topic may find their shelter here. I am sure many people will come to read this in future. Great blog indeed, will visit again future to read more!! You have done a great research for I feel, thanks for sharing.I must say this, if you get time can visit Funneledgemarketing.com for ideas on this topic.

Reply
Jamil link
15/4/2021 06:47:31 am

Great structures come from great individuals, and all issues are settled by an acceptable plan.

Reply
administrative and support service activities link
23/7/2022 03:37:50 am

Make your content less about you and why you’re awesome, and more about your prospects and how you want to help them. Keep providing real value day after day, and people will notice. Thank you for taking the time to write a great post!

Reply
best seo expert in jaipur link
25/8/2022 11:55:51 am

Excellent! Thanks for creatin g this amazing content. I really liked the way you described all the points related to Marketing in detail. It's very helpful.

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back office service solutions link
29/9/2022 04:39:05 pm

Current customers can be one of your most powerful marketing tools when they tell their friends about your work. I’m so thankful for your helpful post!

Reply
website design tauranga link
5/12/2022 07:31:09 pm

This is a great post! I love the idea of using video content to showcase your company's work - it's a great way to engage potential customers. I also think that using social media to showcase your projects and connect with your customers is a great way to increase brand awareness. Keep up the great work!

Reply
SEO Nelson link
6/3/2023 04:48:59 pm

This article offers helpful advice for promoting a building company's services. Marketing tactics such as social media marketing, content marketing, and referral marketing are discussed. The article additionally features a collection of marketing assets that can help businesses in the construction industry.

Reply
web development fort myers link
10/3/2023 09:03:52 pm

Social media, email, and other online methods, as well as traditional methods like word-of-mouth and networking, are discussed, along with their respective advantages and disadvantages. The author elaborates on the topic by citing actual case studies of effective advertising strategies deployed in the building sector. If you're the head of a construction business and you want to boost your marketing and bring in more clients, this article is a fantastic tool for you.

Reply
attorney seo marketing link
3/6/2023 12:27:56 pm

Post shares ten cost-effective marketing ideas specifically tailored for construction companies. The article provides practical suggestions, such as leveraging social media, optimizing Google My Business, and utilizing referral programs. It's a valuable resource for construction businesses looking for budget-friendly marketing strategies.

Reply
Website Design Ct link
28/9/2023 12:56:32 pm

It provides actionable advice for promoting construction enterprises in an inexpensive manner without sacrificing effectiveness. The content is thought-provoking and offers constructive marketing advice for anyone working in the construction business.

Reply

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  • Construction Home
  • About Paul Netscher
  • +Construction Books
    • Successful Construction Project Management
    • Building a Successful Construction Company
    • Construction Claims
    • Construction Project Management: Tips and Insights
    • Construction Management: From Project Concept to Completion
    • An Introduction to Building and Renovating Houses
    • The Successful Construction Supervisor and Foreman
    • Designing your ideal home
  • Construction Management Services
  • Book Reviews
  • Contact
  • Blog | Construction Management
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  • Blog | Home Improvement
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  • Index Home Improvement