Social media and construction
Today social media is prevalent and almost everyone uses it – politicians, presidents, and even pets.
However, many construction companies aren’t familiar with the benefits and problems that social media can bring to their company.
Contractors work hard at building a good reputation. They sometimes spend huge amounts of money on building their brand, their websites, and their advertising. Unfortunately, this can all be for nothing, or can be destroyed quickly by poor media, an accident, bad workmanship, an unhappy client or a disgruntled employee. Small incidents can be quickly blown out of proportion and be viewed by tens of thousands.
How social media can help construction companies
Social media can be a valuable advertising tool for:
Dangers of social media in construction
Harnessing the power of social media for the good of your construction company
Regularly posting positive images, updates of projects, success stories and features on employees, will all portray the company in a good light.
Implement rules for employees to regulate when they can use social media during working hours.
Encourage employees to use social media to show the company’s achievements.
Employees should know what are unacceptable posts which won’t be condoned. Employees shouldn’t engage in behaviours that could bring the company into disrepute on social media. Employees shouldn't be posting pictures of them in company uniform, using company vehicles or equipment, or on your construction project which show them or the company in a poor light.
Managers must avoid engaging in disputes and arguments on social media with unhappy clients and employees. Rather contact the person directly to resolve the problem. Engaging in public disputes often inflames the situation and gains more bad publicity.
Always stick to the facts on social media and avoid emotive and slanderous language.
Ensure that the company has a visible presence on social media and that this is kept up to date and always portrays a professional image.
Update employees and clients on new construction projects, important project and company milestones, and employee successes.
Ensure someone is keeping track of what’s said on social media about your construction company.
Don’t be too hasty posting a comment or an update on social media. Consider how others will view the comment or post. Have others in the company check your post before sending it out. An inappropriate social media post has tripped-up many politicians and companies.
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The opinions expressed in the attached articles are those of the writer. It should be noted that projects are varied and different laws and restrictions apply which depend on the location of the contractor and the project. It's important that the reader uses the supplied information taking cognisance of their particular circumstances. The writer assumes no responsibility or liability for any loss of any kind arising from the reader using the information or advice contained herein.
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