11 Easy Ways to Ensure Your Project Doesn’t Look Ugly to Customers

"Does this look like a professional contractor that you can trust to deliver your construction project on time with good quality?"

What does your construction project really look like? Do you see what your customers see?

When you arrive at a hotel what do you think when you see paint flaking from the building and weeds growing in the sidewalk? Are you tempted to cancel your booking and walk away? You enter the lobby and the décor is old and faded – hey the beds could be comfy and the food good but you surely doubt the wisdom of checking in to this hotel and you might not stay long enough to sample either the beds or the food? And the more you see faults the more you start looking for faults. That check-in clerk better be quick and efficient or you’ll be adding that to your list of complaints.

So too with our construction projects, customers and potential customers can be turned away by projects that look disorganized and appear unprofessional. When your client walks onto your project site what have they seen, what has offended them and are they already looking for other faults. Why construction companies should be concerned about their reputation

Lets take a look at your construction project and see how it stacks up. Will your customers and potential future clients be impressed when they look at your construction project? Will they see a well organised and managed construction project? Is your construction project a good advertisement for you and your construction company?

"This contractor says respect our neighbours. How is your project impacting your neighbours? Would they use your company on their project or recommend you to their friends?"

Look at your construction project from the outside

When last did you take a good look at your construction project? Are you so rushed every day that you walk past things without noticing when they don’t look right? How do your customers, and potential customers, view your project? Yes, it’s important to finish the project on time and provide good service – but, this is only part of what’s required. Understanding what impacts your construction company’s reputation
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So let’s take a half hour this morning and view our project from the outside to the inside. Switch the phone off and really take the time to look. You may be surprised at what you’ve walked past every day without noticing!
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Starting outside the project site:

1.    Is there a sign board advertising your company? Companies pay big money to advertise on a billboard so we shouldn’t waste this opportunity of almost free advertising! What does the sign board say about your company? Maybe it’s a sign you take from project to project so it’s showing its age, got a bit dented, started to rust or maybe the paint has started to peel? Is it straight or put in crooked or maybe bent over by the wind – if so customers may wonder about the standard of your construction work? Is the company name clear, will people know what the company does, and are the contact details easily read from a distance? Why let good advertising be wasted? Why let bad advertising spoil the company image?

2.   How is your project impacting the neighbors? Are your construction vehicles blocking the road or parked on neighboring sidewalks? Can pedestrians safely walk past your project? Is debris from your project spilling onto the road causing a traffic hazard? Remember a neighbor could be a future customer – but not if your workers annoy them.

Your work, vehicles and workers (or your subcontractors) shouldn’t damage the roads or sidewalks because it will cost you money to repair.

While you’re looking outside the project site look for litter – often workers eat their lunch in their vehicles and discard their fast-food wrappers next to where they’re eating. Some tradespeople like a beer after work and then throw the empty bottles  over the neighbor fence or leave them in neighboring gardens – certainly not good for neighborly relations. Irate neighbor may write letters to the local press which isn’t good for the company image. They may even contact your customer directly – which will certainly annoy your customer. Customers don’t like bad press and they certainly don’t like dealing with members of the public that their contractors have offended.

3.   What’s the appearance of the company trucks? Are they a good advertisement for the company, or are they dirty, leaking oil, bashed and looking old? Customers like employing construction companies that have new and reliable equipment – equipment that won’t break down and slow their project down. The Alarming Truth about Using Old Construction Equipment

But more importantly is your crew looking after company equipment? Dirty equipment may be a sign that the item isn’t being maintained, which could lead to problems later.

4.    Is there neat and secure barricading around the project? Can anyone enter the construction site and possibly get injured or perhaps steal stuff. Is the barricading in a good state, or has it been damaged by construction works or inclement weather? Fencing and barricading in disrepair gives a bad first impression of your construction project and it can be dangerous. Construction Hoardings, Barricades and Fences

Well we’ve had a good look at the construction project from the outside so let’s go in.

"What is the state of your construction equipment?"

Check inside your construction project

5.   What do the site offices look like? Are they set level and in straight lines? Are they in good repair, with no broken doors or windows? How do you access the offices – are there proper stairs or only some bricks or pieces of timber piled on top of each other which are a safety hazard. Is their graffiti on the outside or are they neatly painted? Again shoddy offices give a bad impression of the company and customers may think that it’s a reflection on the quality of the work your company produces.

Look inside the offices – are they organized, with enough space for everyone and all the documents? Your team needs to be comfortable in their offices – not too comfortable because some need to spend time at the work front – but certainly comfortable enough so they can do their work properly. While you’re looking – consider security – security of documents and confidential information, security of equipment (a stolen computer not only costs money to replace, but more critical are the lost documents on it, and the time without the computer), and in some areas even consider the security of your personnel.

6.   What is your crew wearing – do they look a rag-tag mob in mismatching torn outfits? Do they have proper personal protective gear? Our project managers don’t need to be dressed in jackets and ties, but they should at least look neat, clean, tidy and professional. Customers would like to think they are dealing with a professional person and a professional company.
It’s good if your workers have a company uniform so they’re readily identifiable, especially when there are other contractors working on the project. At least then your customer also knows who your workers are so you aren’t blamed for the bad behavior of another contractor’s employees.

7.   What does your store and storage areas look like? When last did you look inside the project stores? Are dangerous and flammable products kept in a separate store? Is everything neat and tidy and readily accessible – or does the crew have to waste time scratching to find what they need?
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You might be surprised what you find in the project stores – hired equipment that’s not being used and should have been returned to the supplier (why pay rental for equipment that’s no longer required), dangerous or defective equipment that should be tagged out so that it’s not used inadvertently possibly resulting in accidents, broken equipment that should have been sent for repairs or tossed in the trash, and even materials long past their expiry date.
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Don’t let your workers have to deal with disorganized stores and storage areas as it costs time and money. Consider what your customer will think if it appears that your company doesn’t cares for your equipment, and things are disorganized.

"Does your construction project look organised and well managed?"

Look around the construction work areas

​Finally let’s have a look at the work-site! I mean really look at your project - se it with critical eyes as if you are visiting someone else's construction project. What will you see.

8.   Does the work-site look neat and tidy? Is everything orderly or are materials mixed-up in an untidy heap where they’re getting damaged, it’s difficult to find and where it could be a safety hazard. It’s just as easy to stack material tidily as it is to discard it in a heap – all it takes is a little discipline. Are the work areas well planned and organised with clear access routes or are workers falling over material and equipment? I’ve walked past construction projects that look chaotic and thought I wouldn’t want that contractor on my project!

Tidy projects are more productive, safer and create a good impression of the contractor with the customer, visitors, neighbors and the public passing by.

9.   Is the project safe? Are all the workers working safely, are hazards clearly demarcated and safety signage visible. Customers don’t want the fuss and hassle of an accident – it creates bad publicity for their project, it causes work for them and it could delay the project. We certainly don’t want an accident so let’s ensure the project is safe. Poor safety will impact business. How poor safety costs your construction company money

10.   Are we producing quality we are proud of? That poor quality concrete may eventually be covered up by ground or hidden by finishes, but until it is hidden what does your customer think, and what will the public think as they walk past the project? It’s just as easy to do good concrete work as produce poor quality work. Insist that your workers produce the best quality – quality you’ll be proud of – everyday. As we walk through the project look at it with a critical eye and see it as others may see it. Commend those who’ve produced good quality work and correct those whose work is shoddy. Customers want good quality. They are after all paying for a quality product. Don’t let poor quality drive customers away. How important is quality on your project?

11.   Rubbish – this may seem strange but when did you last look at your project’s rubbish and how it’s been handled. Are papers blowing across the project – maybe out onto the streets and into neighbouring properties? Rubbish is often pushed from one part of the project to another – generating more rubbish as it’s moved.

What is in those piles of rubbish? The types of rubbish and how it’s dealt with are a good indication of how well the project is managed. Broken construction material may be a symptom of poor quality work which has been broken down so it could be rectified. Broken materials could be an indication that workers don’t care how they handle materials or they’re just wasteful. Separating waste so it can be recycled is not only good business practice – saving dump fees, but our customers are becoming more environmentally conscious and they expect their contractors to be the same.
Construction Debris Waste or Sustainable Commodity?

"For more great tips to make your construction project successful and win you more clients read this no-nonsense guide to construction project management."

Ensure your construction project looks organised and well managed

​Sometimes we need to step away from the everyday problems and duties we face on construction projects, and take a good hard look at our construction project, looking at the project from a different angle, a different view. You may be surprised by what you’ve missed and what you’ve repeatedly walked past without noticing. Don’t let the small things pull your project down – perhaps giving your customer and prospective future customers a poor impression of the professionalism of your company. It’s often the small things that can make a big difference.
​Who Else Wants More Profitable Construction Projects?

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